Planning risk assessment *

risk assessment paperwork to be signed off by tutor

i prepared for risk before and during i began shooting. I travelled all the way to Birmingham to shoot some of the city shots, i made sure me and my actors where safe at all times by always having someone who was familiar with the city to guide us around so we don't get lost. We also stuck to public footpaths to avoid any risk of being caught up by local crime at night time. We made sure our whereabouts was know to by others at all times and only crossed the busy city roads at appropriate areas such as zebra crossing. No drugs or alcohol was present during the period of time of me shooting my shots within the city.

Construction - website draft design *

Screenshot and description of the steps involved in website construction, including layout design, choice of font, font colour and text hierarchy, links to other sites e.g. social media, record label, etc

I used the same font (which is Minion Pro) and format as my intro to my music video to create an overlapping sense of connectivity between the music video and the website.

I also decided to use the artist name on social media which is 'official 9 music' as oppose to there actual name which is just 9 music. This is so viewers are more familiar with there personalities over the internet as that is usually how artist are known to go viral these days as oppose to there actual music.

I chose to follow a darker theme for my website as i am taking a lot of inspiration from another website which is Stormzy's website. This is because he uses dark colours to appeal more to a young adult which is also the target audience i am looking for which is (16-25).

I made sure to have the name of the artist to be larger than the record label name to draw more attention to it.

I decided to implement the same exact social media icons that are seen at the end of my music video, again adding a familiar link between the two mediums.

I then decided to put a blurred image of my main actor in the music video as the background as in the music video he represents the youthful face of the type of target audience that i am attempting to target.

I also decided to carry the visual themes from my music video onto my website. i achieved this by using the exact same colour (yellow) and font (Rosewood) throughout both my music video and website.

I then used another image of my central actor to be the main focus and draw attention to him as when viewers clock on this image they will be taken to the next page where they can learn more about the artist. This could even draw in more female viewers.

Planning - permission to shoot *

signed paperwork where appropriate for shot locations.


For all the scenes shot within a building.

All the other shots where in public locations in which i needed no permission to film.

Planning - release forms *

signed paper work by actors.

Planning - Location Scouting *

Preliminary planning of shoot locations including description of why locations were selected based on audience research

A small room was used as a setting in the scenes involving the young adult actor. i chose to choose this location to best represent how a young adult might be living in today's society in a large city like Birmingham. This is similar to a university accommodation, it being small, slightly messy and dull in lighting.

I chose to shoot my shots in an area that might represent a 'deprived area'. I chose this specific location as it contain a lot of graffiti which can often relate to poverty in an area.
This is so i am able to have some socio-economic context throughout the scene in which my actor is traversing a long this area.

I also implemented a hidden meaning as one of the graffiti spells 'hope' this is possibly to speak on the reliance of the future as i am aiming to appeal to youth who fit this age range.(16-25)









These locations where shot at dusk as you can see in the music video. This added a bit more vibrant shine to an otherwise dull street making the scene more cinematic.

This location was chosen as it was the perfect for representing hor isolated a character is as he sits on this one bench with nothing and nobody around

Planning - Props and costume *

Images of props and costumes required for the shoot including a description of why they were sourced linked to audience



Actor was told to use popular brand technology such as a pair air pods to appeal to my market audience being 16 - 25.

car

Research - textual analysis Website design 2

PowerPoint - analysis of website using textual analysis, mode address, shot type, layout, links, font type, size, logo how does the design link to the target audience.

There are certain elements of the above web pages that I have tried to implement into my draft design. For example the header is permanent so it stays in the same position even when the user scrolls down the website.

(The logo and photos will be changed to my own material)

I liked the dark element like in Stormzy's website as the song I am using for my music video is fairly nostalgic and sad in terms of mood therefore a colourful and vibrant website might not match the tone. However I liked the idea of cascading style sheets and unique fonts. 

Research - textual analysis Website design 1 *

PowerPoint - analysis of website using textual analysis, mode address, shot type, layout, links, font type, size, logo how does the design link to the target audience.

NEA brief

NEA brief