Planning - Audience Research

Audience research - My music video.

audience research using segmentation models, GEARS, Uses and gratification.


Gender: - From a males perspective.

- Female has a secondary role (bell hook)


Ethnicity: - Primarily black dominated cast and artist.
- Music is of the 'melodic rap' genre which suggest it is aimed to black and white people.


Age: Set in a college and different cities. (16-25). There is a common theme of the music video which relates to the stereotypes of younger people. The theme of the music video is that absents of time and taking it for granted, this will hopefully tell a message to the audience that this is aimed at.


Region: - A portion of the scenes will take place in my home town of Harlow, such as my house and the town college. Later scenes will see characters in a city environment possibly being in Birmingham. This is because a city is often seen as a place for young adults due to the opportunities that it holds.


Socio-economic: - Actors will be dressed in casual clothing such as tracksuits. This will show the different classes that i will be representing. (cars, cloths etc...)

I believe that my music video Fast - by '9 Music'  falls under the category of 'personal social interaction' in the gratification theory as the song has a clear story line of a man who is reminiscing on his past life and how times have changed. This is further proven by the lyrics of the song in which he states that "Time really moves fast fast fast fast''.
I deliberately decided to theme this song and music video around this premise to appeal to a teenage audience as teenagers are stereo-typically seen as fun loving party animals that hate school and take advantage of there youth.

I believe that my song falls under 'The Resigned'. I say this because the main character is sees the past in a warm nostalgic glow as he remember his youth through flash backs, we see him do different implied activities in order to gain money suggesting that his aim is to survive further relating to 'The Resigned'.